How does the negotiating process of ordering a new car from a dealership differ from buying one off their lot?

I have to order this Jeep from the factory as I get quiero.Es the negotiating process differently? They told me I have to make the request and gave me the same price as if it were built your site with current incentives. I told him to get if the price is reduced by 10%. They said they can not bargain until the Jeep is done and that has a VIN number. This makes no sense to me. Will I have to pay more and have less purchasing and bargaining power because I am using in the factory so if I bought one out of luck? and why is that? And is there anything I can do to get the best price for them? Appreciate your comments, thank you very much!

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