Negotiating price for new car from dealer – what are effective strategies?

I want to buy a new car – maybe a Lexus IS250 or Infinity GS35. When I visit a merchant, for example, the IS250 has MSRP of $ 32,000, with a lot of extra packagages, and then the dealer-markup of about $ 1,500 to $ 38,000 price. As for a place like CarDirect, the same car could have MSRP of $ 31,000 and sell for $ 32,000 to $ 33,000. My question is, in a meeting with the deal, well below what MSPR (or $ 38,000) is reasonable? What are the strategies to get at the dealer talking point (e. g show actual invoice, reports on consumer prices, AAA simple pricing plan, etc.) In case of Objective 1) below MSRP , 2) on MSRP, or 3) small premium.

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5 Comments Post a Comment
  1. jay says:

    If the markup is only 1500 on the lexus, i think that is very fair, you shouldn’t expect to pay any less than that. On many brands, discounts are closer to MSRP.

  2. Jessica C says:

    Do your research first online. Shop around at several different dealers. Let each dealer know what you are being offered elsewhere. They will ALWAYS compete for your business.

  3. oilcanjim says:

    try an online,auto broker ! type in everything you want ,get the price,before you visit a dealer ! might like a low milage demo,and save money, i live in nv. and some people do travel outof state for buys ! freind of mine saved $10,000 on a new 1 y/o corvette on a lot in montana ! flew up and drove home on a long weekend ! do your home work ,my best to ya j.k. pairman

  4. Borna G says:

    Go to edmunds.com and look at the TMV-the true market value..its what people are actually paying for that car. Also look at the invoice and the MSRP…you should pay somewhere in the middle of those prices.

    Remember, if you dont want to buy the car for the price they give, you dont have to. You have the money and you are in charge. also, go for the IS350 its more expensive but a much much better car!!!

  5. TheCarGuy says:

    There are several places to visit to assist you in answering your question:

    From here you can submit to multiple dealers for a price quote.

    http://www.edmunds.com/new/2007/lexus/gs350/100778750/dealerpricing.html?setzip=95993&tid=edmunds.n..dl..0.Lexus*&dlpath=readytobuy&bannercode=&dealerType=null&franchiseid=null&contact_dealer=null&Submit2=Change

    Go here and get MSRP and INVOICE on one page:
    http://www.edmunds.com/new/2007/lexus/gs350/100778750/options.html?action=1

    http://autos.yahoo.com/

    http://www.edmunds.com/products/tmv/

    http://www.cars.com/go/advice/incentives/index.jsp;jsessionid=4A1HEIKAYR3PJLAYIEPU2VA?aff=national

    Go here and get everything you will need to make a deal your way:
    http://www.thebestdealofyourlife.com

    Referencing the dealer’s $1500.00 markup, that is ADDITIONAL dealer profit above factory profit built in to the invoice.

    Take time to check things out, do your homework, you will save hundreds, even thousands.
    Best of shopping to you, Chuck

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